COMPLEX PRODUCTS
SHOULD FEEL EFFORTLESS
GURU noun gu·ru
A design philosophy guided by clarity and systems awareness — aligning human behavior, technical constraints, and business goals into coherent product experiences.
Translating user, business, and stakeholder needs into meaningful and elegant experiences.
Highlights
$100K → $1M+
ARR in 2 years
Scaled a VC-backed data security platform by redesigning onboarding and core product experiences.
7% → 50%+
Product activation
Restructured onboarding architecture and removed documentation bottlenecks to unlock activation.
2–6 hrs → 15 min
Weekly exec reporting
Consolidated 6–8 fragmented tools into a single AI interface, eliminating manual reporting overhead.
400+ screens
Enterprise platform
Led design across a multi-surface enterprise product while co-defining roadmap, leading to Fortune 500 client acquisition.
WHO I AM
Designing systems that translate complex, fragmented inputs — across AI, consumer experiences, and enterprise platforms — into cohesive interactions that create clarity, confidence, and meaningful human outcomes.
Focused on defining structure within ambiguity, shaping early ideas into intuitive experiences used by real people and organizations at scale.
With 5+ years shipping products at growth startups, I've led design from ambiguity through launch — building experiences that have moved real business metrics and helped teams scale.
BIG PICTURE STRATEGIZING TO
PERFECTING EVERY PIXEL.
My work sits at the intersection of AI-native interaction design, systems thinking, and visual craft.
I take a people first, AI integrated, and engineering involved approach to all of my work – helping teams converge on high-confidence solutions faster.
With 5+ years in growth startups I'm able to guide your product to success. I'm capable of discovering, ideating, testing and shipping winning experiences that will grow your business.
HISTORY
DESIGN LEAD
Scoot
Led design and co-led product for immersive virtual event startup. Built out and shipped core product offering. Company closed first fortune 500 deals during my tenure.
DESIGN CONSULTANT
WELL – YC W23
Designed core UX/UI and branding for YC company Well.
CO-FOUNDER
ZEPHYR
Co-founded funded health-tech startup, biofeedback wearable + companion app using HRV science, Top 10% CU Boulder New Venture Challenge.
UX CONSULTANT
REFLECTION SCIENCES
Led UX of Gates Foundation funded Ed-tech startup
UX DESIGNER
ALTR
Led Design for VC funded tokenization-based data security startup. Company went from 100k → 1M+ ARR during my tenure.
WEB DESIGNER
CAVIS
Re-imaged branding and web-assets for turn-key energy optimization leader
Designed & built with love in Figma + Cursor with Claude Code
© 2026 Jon Ezell. All rights reserved.