Scoot App
During my time at Scoot, I designed and shipped a LOT of features. I designed an immersive virtual environment, and the way for users to create and customize that environment, I created multiple AI agent experiences, a robust event hosting system, fixed activation rate issues across devices and browsers, and established a design system, amongst other things. Below I’d like to show of some of my major innitiatives.
I was the primary UX and Visual voice of the company. I also co-led the product org and was highly involved with the product planning, and developer handoff/release processes
and LLM tools
Scoot Engage
Scoot “Engage” is what we called our actual meeting environment. This was comprised of two modes; “mingle mode” where attendees could teleport and navigate around the room with the mouse and the arrow keys to form organic conversation groups, and “stage magic”, which was more of your typical presentation mode seen on google meet or zoom, but with a few add ons to make the experience more engaging.
I designed features that allowed users to visualize, locate, and self sort in the room based on information that users would input about themselves when entering the room. This added even more depth on top of the spacial movement.
I also designed a feature set that allowed users to create, craft, and customize their rooms - setting backgrounds, animations, interactive items in the rooms, spawn points, and more.
We obsessed with out customers and prospects at scoot, all of these designs were informed through direct customer and prospect feedback, as well as regularly interfacing with virtual event experts and long term SME’s
Smart Badging
The “smart badge” was our answer to the name tag seen in physical events - but it’s also so much more than that. One the smart badge you can learn a lot about each participant, you can use that information to search and find users based on badge information, and from the smart badge, you can locate where that attended is in the room, start a chat with them, or teleport to their location
Stage Magic
Stage magic was our formal presentation experience. I designed and shipped the vast majority of best features that other presentation experiences had - but also leveraged the personal data we were collecting to allow users to better engage as meeting participants through sorting and being able to visualize information - look for the tab labeled “favorites” and “team”, as well as the colors around the rings. Those are just two examples of leveraging that data.
Special Access Groups and Dynamic Group Sizing
After hosting several events, we found that users were sometimes left out of the group - there has to be a maximum group size in our rooms. I designed a more dynamic group sizing modality that lets users “squeeze in” to full groups, and helps them navigate to other groups if the group size is completely full.
I also created the notion of “private groups” - for use cases like sensitive conversations or if there are VIPs that everyone wants to talk to, as a couple examples.
Minimap, and Navigating the Virtual Environment
After hosting several events, we found that users were sometimes left out of the group - there has to be a maximum group size in our rooms. I designed a more dynamic group sizing modality that lets users “squeeze in” to full groups, and helps them navigate to other groups if the group size is completely full.
I also created the notion of “private groups” - for use cases like sensitive conversations or if there are VIPs that everyone wants to talk to, as a couple examples.
Room Creation
After hosting several events, we found that users were sometimes left out of the group - there has to be a maximum group size in our rooms. I designed a more dynamic group sizing modality that lets users “squeeze in” to full groups, and helps them navigate to other groups if the group size is completely full.
I also created the notion of “private groups” - for use cases like sensitive conversations or if there are VIPs that everyone wants to talk to, as a couple examples.
AI Agents
I designed two main agents at Scoot - the first one, seen below called “Emily” was meant to replace the traditional help center and to field customer support requests. This involved training a model and giving it all of the product, and help articles and data it needed in order to effectively help customers both learn about scoot, and get the most out of their scoot experience. I created a “help center” UI experience, as well as an in-app “support bot” experience.
The second Agent I designed was a way for marketing and sales leaders to query all of the conversational data from all of the meetings and events hosted on Scoot for their organization. This proved to be a major selling point for customers wanted to move a large percentage of their sales funnel touch points into scoot.
Read the complete case study on this design here.
Events
I also conceived of, proposed, designed, and shipped an entire event create and management system - which allowed hosts to link their MAS and CRM systems to send emails out to attendees, collect registrants, and approve admissions and send invites.
Fixing Customer Activation Issues
Scoot has a designed customer experience for iOS, web, android, and mobile web on the browser. When I came onboard, only the core web experience has an acceptable user experience. I audited and activation and onboarding across all relevant platforms and experiences, Identified all issues, and designed and ticketed up solutions. As a result, we saw a massive increase in positive user feedback from non-web, mac users.
Design System
When I joined, there were disparate design artifacts and inconsistent usage of design patterns and primitives across the product. I implemented a robust design system. This included a comprehensive set on common affordances and design patterns, as well as color, and font variables that allowed for a more streamlined, enterprise, and usable user interface across the entire product experience.
What I Learned
This was my first experience having the reigns and the leadership voice to design a large, complex product. I grew a lot from this experience learning to balance and prioritize what is truly most valuable for the end user, as well as what is needed to feed an engineering team of 7 with quality designs, and acceptance criteria so that their backlog is filled and they’re able to consistently build and ship quality software that our users will get real value from.
